One view across Sales, Marketing & Advertising
Here is a summary of a client success story that leveraged the power of Artificial Intelligence (AI) to help them get answers from their data and enable them to take control.
Client / Pain:
- Top 3 Fast-growing B2C Food Retail company in India
- Had an operational dashboard. Missing Marketing and Advertising integration and insights.
- Low Advertising ROI and unable to capture operational performance anomalies timely affecting resource utilization (advertising, marketing, people, inventory, cash-flow), logistics, and brand
How JetFerry.ai helped:
- Consolidated data from multiple sources into a single unified dashboard
- Delivered answers to their marketing and advertising hyper-local needs. They know now what's working for each outlet across a mix of promotions, advertising, marketing and consumer demand.
- Provided real-time triggers for their performance anomalies across Marketing, Advertising and Operational dimensions that they have not seen in other BI products.
- Advertising ROI: 20% increase
- Data-to-Dashboard: Reduced time by 99% from 7 days to minutes
- +1 week: Data unified across multiple sources
- +2 weeks: Multi-dimensional Marketing Dashboard live
- +1 week: Dynamic Performance Triggers live
AI is a powerful enabler!
Insights that used to take days and weeks, can be done in minutes and hours now.